However, Stevens was one of the celebrities to appear in an advertising campaign for Heineken in the late-1980s.
Stevens married his wife, Carole, on 7 October 1967, and they have three children – they divorced after 42 years of marriage in 2009.
At the time of their marriage, his official occupation was a milkman, and they lived in a flat which formed part of an office block in inner-city Cardiff.
The media-wise Jack Good made sure that both the audition process and the early months of the show were widely and regularly covered by the British daily press and TV shows. show's highly successful and then twice-extended two-year run Shaky made regular TV appearances, firstly on Good's revived British ITV show Oh Boy!
and later on his follow-up 30-week-long series Let's Rock that was syndicated in 32 countries, including the United States. In late 1979, Stevens signed what was to be his most successful management deal with Freya Miller, who immediately advised Stevens to sever his association with the Sunsets and continue developing a more lucrative solo career.
In a Record Collector magazine feature, writer Kris Griffiths wrote: "This was Shaky at the very zenith of his powers and, perhaps, the breaking-point of marketing overload from which there is only decline.
Such concentrated commercial success and ubiquity came with a price." The hits continued but chart placings declined throughout the later 1980s and early 1990s.This led almost inevitably to his first major chart success with a cleverly re-worked version of a Buck Owens song "Hot Dog", which Owens would re-record using the arrangement created by pedal steel guitar player B. Under Miller's hand, in 1981, Stevens scored his first UK chart-topping number 1 with "This Ole House" and would follow up with 10 more songs reaching the top five, including three number 1 hits with "Green Door", "Oh Julie" and "Merry Christmas Everyone", while "You Drive Me Crazy" and "A Love Worth Waiting For" reached number 2 in 19 respectively. 5 in the UK, featured Hank Marvin on guitar, and since then, Stevens has often featured famous musicians such as Albert Lee, Roger Taylor, Bonnie Tyler and more recently Tony Joe White on his recordings.Chart successes also included his album Shaky reaching number 1 on the UK Albums Chart.In the mid-1980s, Stevens re-united with former producer Dave Edmunds to record an album Lipstick, Powder and Paint, and the Christmas smash "Merry Christmas Everyone", which was a number 1 hit in 1985.Its original planned release was put back by a year to avoid clashing with the runaway success of Band Aid's charity single "Do They Know It's Christmas?In the UK alone, Stevens has charted 33 Top 40 hit singles including four chart-topping hits "This Ole House", "Green Door", "Oh Julie", and "Merry Christmas Everyone"; his last Top 40 single was "Trouble" in 2005 apart from his Christmas song, which has re-entered the UK Top 40 chart each December since 2007.