"German malt whiskies are rather like orphans -- they lack identity and maybe a bit of heart," he says.
"There seems to be a psychological barrier to buying non-Scottish whisky, in the form of the belief that there is no substitute for centuries of tradition." Niche Product Plus, German malts are not cheap.
In Lüning's experience, there are three types of people who buy non-Scottish single malts: curious experts, one-off experimenters and schnapps lovers looking for something new.
"In 90 percent of cases, true whisky lovers, at least within Germany, are not really ready to embrace German malt whisky," says Theresia Lüning, one of the largest whisky retailers in Germany.
She says that patriotism plays no part when it comes to purchasing decisions by German whisky drinkers.
The Sloupisti single malt retails at 69 euros () for a 0.7 liter (24 ounce) bottle -- around 30 more than an average Scotch.
The German whiskies' high prices reflect not only the time and effort required to produce the spirit, but the fact that small production quantities do not allow for economies of scale.
Nevertheless, malts from other countries are becoming increasingly popular.
Japan is currently one of the biggest global whisky producers, and critic Jim Murray chose the Amrut Fusion malt from India as the third best whisky in the world in his 2010 "Whisky Bible." While Germany's malt-whisky makers are confident in their product, the whisky-drinking public are still slightly skeptical."My whisky will reflect the open spaces and rolling hills of my countryside," says Bohn, who owns the Preussische Whisky distillery in Schönermark."It will be a polarizing whisky, and it won't be everyone's darling." Bohn, who is one of very few female whisky distillers in the world, began studying the art of whisky making in 2006.Andrea Stetter, one of the managing directors of Slyrs, admits there are many similarities between the Bavarians and the Scots: lederhosen and kilts, difficult dialects, beautiful countryside and a strong sense of local patriotism.But as far as taste goes, Slyrs is fundamentally different from Scotch, she argues."Our process gives the whisky a mild, fruity taste," she says.